B2B SaaS Founders | PE-Backed Tech | Enterprise Deal Teams
B2B Sales Systems That Run Without the Founder
I build B2B sales systems that hardwire qualification, pipeline discipline, and deal coaching. Your team wins enterprise deals without founder dependence or last-minute rescues.
Results From Scalable Sales Systems
Benchmarks from 15 years building business-to-business revenue operations: larger deals, faster cycles, and teams that close without founder dependence. Systems hardwired into [advisory engagements](/advisory) and [fractional CRO work](/fractional-leadership).
See ExperienceEnterprise deal sizes $180K-$450K
Go-to-market discipline and pricing guardrails lifted average contracts into the $180K-$450K range while protecting margins and reducing discounting pressure.
Sales cycle cut from 6 months to 8 weeks
Process optimization around discovery-to-close playbooks and lead-to-close discipline shrunk enterprise cycles from six months to eight weeks without expanding headcount.
Teams close without the founder
Standups, deal reviews, and enablement make reps confident executing complex deals. Founders step back after 90 days and revenue keeps compounding.
PE-backed revenue durability
Portfolio companies reach predictable coverage and board-ready metrics: Win Rates up 12-18 points, forecast accuracy within 5%.
Engagements Built to Remove You From Selling
Choose the involvement that fits board pressure: advisory for clarity, projects to rebuild process, or fractional leadership to drive execution.
Founders stay stuck when every late-stage deal leans on them. Once we install qualification gates, deal coaching, and margin guardrails through [project-based transformation](/project-based), boards see Win Rates jump and founders finally run the company instead of sitting on calls.
Advisory Engagements
Strategic sales direction for founders and boards. Achieve sales strategy, process gap and growth roadmap clarity. No long-term commitment required.
Project-Based Transformations
We redesign discovery-to-close motions, rewrite stages, install exit criteria, and coach live deals until the team operates independently. Timeline: 12-18 weeks with embedded SaaS revenue consulting.
Fractional Sales Leadership
Acting head of revenue embedded weekly. I run pipeline, coach managers, enforce coverage rules, and make the first hires stick. One client at a time.
Workshops That Stick
Focused sprints on qualification, pricing, handoffs, and board reporting. Leave with tested playbooks and enablement that the team actually uses next week.
Built for Leaders Who Need Outcomes
Best for B2B SaaS founders moving off the front line, PE-backed companies proving predictability, and teams entering enterprise for the first time.
Let's TalkCompanies Where These Systems Run
Systems built for enterprise technology, fintech, AI, and product-led SaaS teams selling six-figure deals worldwide.
Leaders Who Stopped Carrying Every Deal
Founders and boards describing what changed after installing B2B sales systems: shorter cycles, healthier margins, and teams that own outcomes.
“Iryna rebuilt our qualification and deal coaching. Within 3 months, we shortened enterprise cycles from 6 months to 9 weeks and added 22% to average deal value.”
Ready to install a sales system your team can run? Let's map what needs to change in the next 90 days.
Ready to install a sales system your team can run? Let's map what needs to change in the next 90 days.
Field Notes on Building Sales Systems
Tactics, templates, and real-world breakdowns of deals, coverage, and coaching.
Working Together: Fast Answers
How engagements run, what is included, and how we measure whether the system works.